In The News
UnderstandingMarketing.com
The Value Of Press Releases For Small Business
For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a cure to cancer or a new energy source, this rarely occurs.
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MSN, Business on the Main
When Handing Out Bonuses, Use the Right Metrics to Drive Results
DeAnne Merey's media relations practice has a simple objective: get her clients mentioned in the press. Musing on this about a year and a half ago, Merey came up with an idea for making sure her employees never lose sight of that goal. She decided to supplement their salaries with bonuses, paid weekly, for every media placement they are able to make.
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USA Today
Has Tiger scandal damaged endorsement game? Maybe
Tiger Woods has not only damaged his own career as an advertising pitchman, he also fouled the waters for other athletes/celebrities seeking scarce endorsement gigs in a recessionary economy, marketing experts say.
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Marketing and PR Lab
How to Pitch Like a Pro
First things first: we’re not talking about pitching like Roger Clemens or anyone in major league baseball. We’re talking about pitching stories to reporters.
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Leading and Learning Inc
Crisis Management
The strongest response to a crisis begins with prevention. This occurs when we think proactively and are in tune with the perceptions of employees, the media, and the public-at-large. Usually a company crisis can be predicted long before it occurs. In fact, most can be prevented.
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FuelNet
5 Proven Tips to Reach a Niche Business Audience
Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer's heart is through a more targeted approach. "The key to marketing to niche audiences is getting to know them and building relationships with them," says Bill Corbett Jr., president of Corbett Public Relations in Floral Park, N.Y. Here are five niche marketing tips for reaching a select market segment affordably:
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Examiner.com
Elements of a Successful Thank You Note
If you aren't following up every interview – and by that I mean each individual person with whom you meet or speak – with a thank you note, you are likely costing yourself the position.
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SellingBooks.com
Public Relations: The Small Business Savior
Awareness of your goods and services and your professional credibility are essential to the success of your business. Most businesses fail when their marketing, sales, and public relations efforts don't achieve these results.
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American Medical News
Politics in Practice:
How to keep it professional when staff gets partisan
In a presidential election year, your office could be the site of political discussion and display. Here's how to avoid letting politics get in the way of patient care.
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Pizza Marketplace
Getting a Pizza Publicity
Punxsutawney, Pa., population 10,500, is home to a world-famous groundhog, three major pizza franchises and at least nine independent pizzerias. There are at least four times as many pizzerias per capita in Punxsutawney as there are nationwide.
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DM-PR.blogspot.com
The Perfect Pitch
Most reporters are inundated with thousands of pitch phone calls and emails from business owners and publicists every day. At same point, reporters stop reading pitches, or at best, give them very slight attention. Against these odds, getting your message to stand out from the crowd can seem like a near impossible feat.
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The Glass Hammer
Shaking Hands with Strangers
An introduction to a previously unknown person, whether in a business or social setting, generally starts the same way: names are exchanged, eyes meet, and a handshake seals the deal. Pretty standard, right? But, every now and again, especially in a business setting, you could find yourself in an awkward moment of silence, not wanting to offend and in a quandary as to the proper order in which to proceed with introductions.
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