Finance

At D M Public Relations, we know that in the financial services marketplace, marketing communications and media relations are powerful keys that can open doors and minds of the most sophisticated clients.

That is why each initiative is highly customized to generate the positive coverage that will maximize opportunity and build and retain assets. We work closely with our clients to develop the right messages that will meet the needs of the right audience. We have provided our tailored creative approach to leading financial companies including investment banks, mutual funds, hedge funds, and financial services technology providers.

Our vast network of relationships with influential print, broadcast and internet media covering a broad range of financial, investment and personal finance issues have ensured client placements in leading print media including, The Wall Street Journal, The New York Times, Business Week, Forbes, Fortune, Reuters, Money, Dow Jones, Bloomberg, Worth, SmartMoney, and Barron's, to name but a few. We also have extensive contacts with a broad spectrum of broadcast and Internet media, like: CNN, NBC, MSNBC, CNBC, ABC, CBS, Bloomberg Radio and Television, BusinessWeek Online, TheStreet.com, CNBC.com, and MarketWatch.com, among many others.

Case Studies

Reputation Management

The collapse and destruction of wealth in the alternative asset industry has upended every aspect of the financial services industry, and presenting those stories of adaptation and the ability to thrive in the midst of tumultuous times has been a great strength of D M Public Relations’ crisis management department.
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Gar Wood Securities

The failure of two Bear Stearns hedge funds in July of 2007 presaged the near unraveling of the investment banking and alternative investment sectors as the financial crisis unfolded and investors in many other hedge funds began withdrawing their money. By the end of 2008, an estimated 1,500 funds ceased operations, and the tally continued through the first half of 2009.
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Asset Control

Sudden, dramatic change for an organization is difficult to manage in the media, where mergers, ownership shifts and top management changes can combine to create a negative, speculative climate if not presented in a carefully controlled fashion.
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Hold Brothers

In an economic environment where Wall Street and the financial services industry are viewed with broad distrust, reputation is everything, and few know this better than Hold Brothers Online Investment Services. Working with D M Public Relations, the securities brokerage and direct access trading firm bolstered its reputation and visibility as an industry leader in the day trading and software technology space and as a source of accurate, measured commentary about key issues in the financial markets.
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