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Case Studies

DM Public Relations launched a high-visibility program to bolster awareness of both Electronic RecycIers International and the pervasive issue of e-waste. Electronic Recyclers International, Inc.(ERI), was founded by John Shegerian in 2002. ERI seeks to achieve the global elimination of e-waste.  E-waste is the fastest growing solid waste stream in the world. In less than a decade, ERI has become the largest electronics recycler in North America.  Over 2000 companies and municipalities utilize its services. However, until recently, few people knew about... View
 
DM Public Relations helped American Golf the company get some extra distance on its expansion drive, and put the brand right on the green with style and flair. Making a splash in the competitive golf market is no easy feat, but American Golf Corporation managed a hole-in-two with its revitalization and renovation of two historic courses in Brooklyn and Pelham, both in New York.  It undertook an $12.5 million renovation of the venerable Dyker Beach Golf Course in Brooklyn, restoring and improving the course and its club house and banquet hall, making the greens a leading dest... View
 
The Inner-Sports firm has been spotlighted in many magasinesm journals and TV, following an intensive media relations campaign by DM Public Relations. Garret Kramer took Hall of Fame catcher Yogi Berra's assertion that baseball is 90% mental -- the other half is physical -- and expanded it into a coaching philosophy that's made New Jersey Devils star Zach Parise the sparkplug of the U.S. Olympic hockey team in the 2010 Winter Olympics. Kramer, a former college hockey player, heads Inner-Sports, an intensive coach practice that focuses on mental development and discipline ... View
 
DM Public Relations crafted a media approach that garnered plenty of attention by emphasizing Swanay's professional journey from insurance actuary to fantasy league expert. Scott Swanay, President & Chief Sherpa of the Fantasy Baseball Sherpa and Fantasy Football Sherpa web sites, took his love of breaking down sports by the numbers and founded a company to improve fantasy league players' performances. Not only did media outlets like USA Today, Forbes, NY1, Fox, The New York Post and the The New York Daily News turn to Swanay as a source for fantasy league tips, he's be... View
 
DM Public Relations was engaged to bolster awareness and customer demand for Keetsa products. Surviving in New York’s uber-competitive retail marketplace has never been more difficult. Fortunately, San Francisco-based Keetsa Mattresses was already well on the way to becoming one of the bedding industry’s most intriguing success stories. Keetsa’s eco-friendly recyclable mattresses are made with non-toxic materials such as latex, foam, wool, bamboo blend, and unbleached and organic cotton fabrics.  K... View
 
In addition to timing announcements of Gar Wood’s expansion into fund administration services and a risk management reporting division that allowed its clients to consolidate positions from multiple prime brokerage, integrating analysis from Risk API, D M Public Relations positioned CEO Bob Jersey as an authoritative source for many aspects of the alternative investment business. The failure of two Bear Stearns hedge funds in July of 2007 presaged the near unraveling of the investment banking and alternative investment sectors as the financial crisis unfolded and investors i... View
 
The smoothness of the leadership transition from Ger Rosenkamp to Lynch was handled deftly and depicted a dynamic change by DM Public Relations that positioned Asset Control for growth and expansion. Sudden, dramatic change for an organization is difficult to manage in the media, where mergers, ownership shifts, and top management changes, can combine to create a negative, speculative climate if not presented in a carefully controlled fashion. The handling of Asset Control’s rapid transformation from a majority Netherlands-based data management company to a global produ... View
 
Working with DM Public Relations, the securities brokerage and direct access Hold Brothers Online Investment Services trading firm bolstered its reputation and visibility as an industry leader in the day trading and software technology space and as a source of accurate, measured commentary about key issues in the financial markets. In an economic environment where Wall Street and the financial services industry are viewed with broad distrust, reputation is everything, and few know this better than Hold Brothers Online Investment Services. Working with D M Public Relations, th... View
 
In coverage orchestrated by DM Public Relations, Chief Executive Officer of American Independence Financial Services explained for a broad audience the advantages of target-date funds, which allow investors to select an approximate retirement time. At a time when the security of retirement investments had been compromised along with the reputations of many asset managers, the good standing of American Independence Financial Services was established with a strong media presence for the firm and its executives. Media outreach from DM Public... View
 
DM Public Relations' media outreach efforts provided a forum for the rising entrepreneur to showcase Firs Page Sage's innovative SEO strategies and unparalleled results. Businesses trying to increase their online presences should take heart from the philosophy of Evan Bailyn, CEO of FirstPageSage, a cutting-edge participant in the highly competitive arena of search engine optimization (SEO).  The Internet is not magic. Google is not a mysterious cosmic force, and his clients can dominate the Web because Bailyn knows what works online... View
 
 GlobeTask reclaim your timeEspecially in today’s tumultuous economic climate, the need for virtual office assistant services such as Jerusalem-based GlobeTask have never been greater as a corporations and small businesses worldwide grapple with how to stay afloat and maintain long-term growth and profitability with reduced manpower. Founded in 2006, the company has grown rapidly to become a world market leader by providing an account manger and a team of virtual assistants for each client. With a staff of ten American and British account mangers, GlobeTask currently offers its U... View