About
We understand the importance of marketing and communications and bring a unique and seasoned business, marketing, and public relations perspective to the strategic development of high-impact media relations programs for clients. DeAnne Merey has been working in public relations for nearly two decades and holds a B.A. from Barnard College, Columbia University, and a J.D. from Brooklyn Law School. DeAnne is licensed to practice law and is admitted to the New York State Bar.
FAQ – DM Public Relations
Founder and President DeAnne Merey
Q: How do you describe your experience in the public relations field? A: I’ve been in the business for 15 years. Before starting my own agency, DM Public Relations, in 2004, I worked with a wide range of clients at some of New York's best known firms. As my experience grew broader and deeper, I found that my own strength was being a determined advocate for all my clients, even those in fields that don’t get a lot of media attention. Maybe it's the lawyer in me – I have a degree from Brooklyn Law School – but finding success even with the toughest campaigns was a source of momentum in my own professional development. I developed my own proprietary system for media campaigns, and started my own agency to expand its reach. We have been extremely successful at helping our clients expand their new business opportunities.
Q: What can a new client expect when they start working with DM Public Relations?
A: At DM Public Relations, media matters really matter. We concentrate on broadening client exposure across all media platforms, and work with clients to craft customized media campaigns that reach out to all appropriate media outlets, from national television to the most respected industry publications – whatever will best get the client’s message across to the appropriate audience.
Q: What does a client get from DM Public Relations they can’t get elsewhere?
A: We epitomize the best of boutique firm client relationships, and bring the expertise of larger firms’ ability to get results. We do a thorough analysis of client needs and turn that into a highly specific and targeted media exposure campaign. It’s a full-service approach, with a dedicated, attentive focus on clients’ media objectives. We’re aggressive on our clients’ behalf and collaborative in our strategies. We focus on the portion of public relations that's designed to build the most credibility and awareness for our clients. It's the most difficult for a firm to achieve, but also the most beneficial for our clients.
Q: What does that mean in practical terms?
A: All clients get customized, proprietary activity reports at specified intervals that detail our media campaign efforts. We identify the most successful approaches and suggest alternatives to ensure that we secure the maximum exposure for each client across a range of media, from traditional broadcast outlets to cutting edge strategies using social media and collaborative, interactive outlets, including Wikipedia and Twitter.
Q: How do you sum up your media campaign philosophy?
A: We go above and beyond from the outset. We don’t send out press releases blind and hope for a response. We target media outlets and work closely with reporters and editors to help represent clients’ stories to their best advantage.
Q: Meaning?
A: You don’t get effective placements through a mass e-mail. That’s just another piece of unwelcome spam in a reporter’s in-box. We don’t want our clients to fall to the delete button – we’re looking for valuable exposure for the companies and individuals who work with us. Our job is to find your story and make it compelling. We want to fit your goal into a variety of formats, from national and regional print media to broadcast and Internet platforms that showcase what our clients have to offer.
Q: What if there’s no placement?
A: That doesn’t happen. We are very aggressive on our clients’ behalf, and we know the media markets they want to reach. We tailor the tale, if you will, to make it easy for reporters and editors to see stories their readers and viewers will appreciate and value. We don’t do disappointment.
Q: Do I have to pay extra for this?
A: No. We work hard to position our clients as companies and individuals with compelling narratives, and as trusted sources of information in their respective fields. Whether it’s establishing an entrepreneur as a sports expert on ESPN or introducing an investment professional as a reasoned, level-headed voice in the midst of the $50 billion Bernard Madoff fraud in the Wall Street Journal, we get our clients the media attention and reputation they seek through knowledgeable, experienced cultivation of the right outlets, every time.
Q: All right, I’ve hired DM Public Relations, and you’ve worked with me for two months. What can I expect?
A: By now, your account representative will have a close connection to your business, your team and your brand. We’ll take our understanding of what you are about and leverage it into an effective media campaign that reaches out to all appropriate outlets – we’ll take this to places that you may never have considered, and will have produced results that surpass your expectations. You’ll get regular status reports, have your clips complied and packaged for distribution throughout your organization and formatted for your online presence, and know exactly what activities we’ve undertaken on your behalf.
Q: Sounds pretty good. Where do we go from there?
A: By now, we’ll also be making a shift from our initial phase expanding the initial exposure and establishing you and your brand as a media presence who serves as a reliable source of information for reporters, producers and editors who know your story and appreciate your professional strengths. We’ll work on communication strategies with the press, and help train you to keep a consistent message in print, on the World Wide Web and on the broadcast airwaves.
Q: Can you sum up the value proposition DM Public Relations provides?
A: Our business model is simple: we go all out for our clients, and your interests become ours. Above and beyond means just that. We take our knowledge of the diffuse and often complex media universe, from local outlets to international networks, and shape your story for it to be told. We help develop what you have to say and find a forum where your expertise is both recognized and valued. For a look at how past and current clients have benefited, please click here: http://www.dm-pr.com/testimonials.html